Top online Resources for the B2B Tech Marketer April 6, 2011
Posted by Blank in B2B Marketing.trackback
Ever wondered where the best online resources for B2B Tech Marketing news, trends and best practice are?
Us too! So we asked the question for you – in LinkedIn’s B2B Technology Marketing Community. We received some great responses and some really top recommendations. Enjoy.
Let’s kick off with some ONLINE RESOURCES….
CRN ChannelWeb – news, analysis, interviews, conferences, seminars and resources for the UK technology channel – IT distributors, resellers and VARs. @CRN_UK
IT Marketing World – Founded by Jim Novy. A worldwide community of IT Marketing Pro’s dedicated to improving industry best practices. @ITMarketingWrld
UBM TechWeb – powers both technology decision-making and technology marketing and purports to provide the ‘Marketing Muscle for Technology Providers’. Ooh-rah. @CYNC_marketing
MarketingSherpa – research firm specialising in tracking what works in all aspects of marketing (and what does not). Check out the B2B section – really wonderful stuff. @MarketingSherpa
TechMarketView – the ‘must visit’ destination for suppliers, investors and advisors to the UK software and IT services market. @TechMarketView
B2B Marketing Online – let’s face it, where would we be without @ctfergie and the B2B team? The place where the B2B marketing community comes together to share information, news, insights and knowledge. @MarketingB2B
TechTarget – enables tech providers to market their solutions through targeted online media and events that are built on qualified, active communities of professional technology buyers. @TechTarget
The Forrester Blog for Technology Marketing Professionals – a ‘roll-up’ of all the posts from analysts who serve Technology Marketing Professionals. @Forrester
ITSMA – The current membership of ITSMA looks like a who’s who of the Enterprise IT Vendor & SI world. @ITSMA_B2B
The Content Marketing Institute – THE online resource for Content Marketing. @Junta42
SiriusDecisions – provides B2B marketers with the sales and marketing operational intelligence required to improve top line performance. @siriusdecisions
IDC CMO Advisory Service – provides IT marketing execs with insights and fact-based information to plan program investments, prepare marketing operations, launch initiatives, and measure results. @IDC
And now for some carefully chosen BLOGS…….
B2B Marketing Insider – written by Michael Brenner, Senior Director of Global Marketing at ERP Vendor
The Digital Marketer – written by Allister Frost, Head of Digital Marketing Strategy at Microsoft UK. @Allisterf
B2B Marketing – Open for Business – written by Pete Jakob, Marketing Transformation Leader at IBM UK. @Curdridge
B2Bbloggers.com – an online B2B marketing magazine founded by Jeremy Victor discussing B2B Social Media, Content Marketing, Marketing Automation, Lead Generation, SEO etc. @B2Bbloggers & @JeremyVictor
Chris Koch’s B2B Marketing Blog – Chris is an Associate VP at the ITSMA (see above). @Ckochster
Everything Technology Marketing – a B2B Technology Marketing Blog by Holger Schulze, Director of Worldwide Marketing at SafeNet. @HolgerSchulze
And to finish off our top SOCIAL GROUP……
B2B Technology Marketing Community – LinkedIn group hosted by Holger Schulze with over 20,000 members worldwide.
IT Marketing – LinkedIn group hosted by Andre Armstrong, Marketing with over 2500 members worldwide.
If we’ve made some glaring omissions (which I’m sure we have!), and you’re itching to set us right, please join in. A sincere thanks to all those who contributed to the discussion on LinkedIn.
Martrain is a B2B Tech Marketing Agency delivering Lead Generation & Lead Nurturing Campaigns for IT Vendors & System Integrators like SAP, IBM, SAS & VMware. 
Blank
Hi Andrew, I can’t thank you enough. Truly honored to be included on this list with so many great resources!
No problem, Michael. Your blog has become one of our ‘go to’ resources for B2B Tech Marketing.
Hi Andrew – Great list, and we’re so pleased to be listed. I do have a quick clarification: ITSMA is just ITSMA. This is an evolution from IT Services Marketing Association, but now that our reach is broader we just call ourselves ITSMA. Could you correct this (at the very least get “Sales” out of the title?)?
Thank you.
Hi Jeanne, many thanks for your kind comments. I have corrected the name of ITSMA (my apologies!).
[...] April 27, 2011 Posted by Andrew Vance in Uncategorized. trackback In our last blog we highlighted some of the best resources for B2B Tech Marketers and today we bid farewell to one [...]
[...] the positive response to our ‘Top Online Resources for the B2B Tech Marketer’ post (thank you!) many of you have been asking about LinkedIn groups. More specifically, which [...]
great resources andrew. thanks
Andrew, some great inclusions, including Marketing Sherpa, one of my favorites. But not including Marketingprofs.com is in my opinion a mistake. They are very competitive to MarketingSherpa and both companies have a great library of resources for marketers of all disciplines.
Thanks for the list. Some new resources I’ve not seen I can now check out.