Top 10 LinkedIn Groups for B2B Tech Marketers September 27, 2011
Posted by Blank in Uncategorized.add a comment
Following the positive response to our ‘Top Online Resources for the B2B Tech Marketer’ post (thank you!) many of you have been asking about LinkedIn groups. More specifically, which are the best for B2B Tech Marketers to join and engage in fruitful discussion without the fear of spam, recruiters and trolls.
Your wish, as ever, is our command.
Our Top 10 LinkedIn Groups for B2B Tech Marketing:
B2B Technology Marketing Community
Members 25,312
The single largest LinkedIn group exclusively focused on B2B technology marketing and, for us, the most useful. This group is for marketing professionals in B2B high-tech industries to enable networking, sharing of ideas, best practices and opportunities.
CIM Technology Market Interest Group (TMIG)
Members 227
Although relatively new on the scene this CIM subgroup is definitely one to watch. TMIG is the Institute’s recently formed Technology Market Interest Group. It’s dedicated to best practice and the professional development of technology marketers and aims to enhance the contribution and effectiveness of our profession.
Members 5,115
This is one of the most spam free groups and is focussed on delivering high quality discussions for marketing professionals working in the IT and Technology industries. Its group profile overview doesn’t to the best job of ‘selling’ the idea of joining but its well worth it.
Technology Marketing Professionals
Members 523
This is a subgroup of The UK Marketing Lounge and dedicated to UK Technology Marketing professionals who wish to share ideas, monitor trends and post interesting Technology Marketing related discussions.
Members 490
This is for Marketers from the IT enabled Services (ITeS) industry that sell staffing, offshore, projects/consulting to the enterprise. You’ll find marketers from many of the big Systems Integrators and Consulting firms in here. The groups aim is to explore the concept of “Differentiating from the Vanilla flavor.”
Technology Services Marketing Group
Members 1,645
The group is sponsored by ITSMA (IT Services Marketing Association), a membership community for marketing executives who market and sell technology-related services and solutions. Discussions in here, as you’d expect from an ITSMA group, are kept on topic and spam is not tolerated.
Software Marketing & Technology
Members 1,135
A group for marketers specifically in the software industry who wish to keep up on the latest trends, tactics and best practices in software marketing.
Members 242
IT Agenda is designed to help you better understand the changing IT marketplace and plan more effective marketing campaigns. The content is developed and written by the same experts behind TechTarget‘s award-winning technology media titles.
Members 520
Share news, views, insights and more with like-minded marketers from the world of information and communications technology marketing.
Members 648
This group was set up by EMC’s current Marketing Director Susanna Gresswell and is purely for IT Marketing Professionals who want to share information on events, media suppliers, best practices and principles in marketing.
You’ll find I’m very actively engaged in these groups on a daily basis so please join in and say Hi.
3 in 5 IT Decision-makers use Social Media to learn about new Products September 13, 2011
Posted by Blank in B2B Marketing, IT Marketing, Social Media.add a comment
Read yet another great piece of research by UBM TechWeb this week about how pervasive Social Media is becoming in the IT Buyers Decision-making process. The report, entitled ‘Social Media & IT Marketing’, concluded that 3 in 5 IT Decision-makers use Social Media to learn about new Products or Services.
Based on a survey of over 1200 respondents the study highlights the popularity amongst IT Decision-Makers of LinkedIn (69%) and Twitter (44%). These two platforms are the most frequently used for Professional Purposes.
So what are Tech Buyers up to when they visit these platforms? The top use is to stay connected with colleagues and meet new like minded professionals but, for those of us in the B2B Tech Marketing fraternity, its the following three reasons that matter most:
- 59% to learn about new products, services & technologies
- 47% to seek advice from Peers about Technology Purchases
- 42% to learn about new companies & brands
All these percentages are up on 2010 indicating a growing reliance on social media to inform the IT purchasing decision.
Are you using social media to engage with Tech Buyers? Is it a productive place to drive your marketing content?
Martrain is a B2B Tech Marketing Agency delivering Lead Generation & Lead Nurturing Campaigns for IT Vendors & System Integrators like SAP, IBM, SAS & VMware. 
Blank
